Bachelor of Business Administration (Marketing) provides the practical skills and theoretical grounding for graduates to build a successful career in marketing. The innovative structure and flexibility of the course offers an optimum blend of theory and practice, and effectively prepares students for careers in both the private and public sectors.

The course focuses on the integrated processes used to launch products and services, develop and maintain a brand's image, and formulate marketing and communication strategies to build strong customer relationships and create value for customers, stakeholders and businesses. Graduates will be able to respond to the needs of industry and commerce, particularly in the areas of branding, international marketing, marketing research, marketing communications and strategic marketing.

The flexibility of the course allows students to select additional subjects that would help realize their career aspirations or meet specific industry needs. Three workplace learning subjects designed to facilitate integration between university learning and practice in a real work context further ensure graduates are highly sought after by employers.

Learners are required to complete a total of 124 credit hours for completion of the BBAM program. Learners must satisfy the General Education requirements by completing 42 credit hour of college-level course work that includes social science courses to help them develop the critical thinking skills necessary to fill responsible leadership positions. The remaining 82 credit hours are earned from the core, elective, concentrations and university orientation course. A full-time student will take an average of one and a half month to complete 3 credits.

Learner’s can begin their course of study when they are ready and within defined parameters progress at your own pace. Learners may take more than one course at a time, however it is recommend that you do not, at least until you become entirely comfortable with your study system. The distance learning element of the program guarantees that learning takes place without any sort of disruption to learner careers.

Program Learning Outcome

As a graduate, you will be qualified to find work in marketing and related areas. Career options are broad and include the following:

• Brand or Product Manager
• Customer Relationship Manager
• Event Coordinator
• Marketing Communications Manager
• Marketing Consultant
• Marketing Manager
• Marketing Researcher